Black Cats on Friday 13th
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Black Cats on Friday 13th
Black cats are widely known as a sign of bad luck, but not at Lotto. Every Friday the 13th they do an extra draw in which about 3,000,000 euros can be won. The face of these extra draws? The black Lotto cat, which has been a symbol of extra luck for years. Because at Lotto they believe that black cats bring extra luck.
Good pasta starts with good pasta
What is the secret to a good plate of pasta? Well, if you ask Happiness and Soubry: the pasta itself. Because the best pasta starts with the best pasta. And that's exactly what their latest spot is all about. To give this message power, they turn back time. For example, the film starts on a finished plate of pasta and we see in extreme close-up how the entire cooking process is reversed in reverse, until we end up with the essence of the pasta itself: Soubry. The spot is used on TVC, OLV and on social.
