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Good pasta starts with good pasta

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Good pasta starts with good pasta
Good pasta starts with good pasta

What is the secret to a good plate of pasta? Well, if you ask Happiness and Soubry: the pasta itself. Because the best pasta starts with the best pasta. And that's exactly what their latest spot is all about. To give this message power, they turn back time. For example, the film starts on a finished plate of pasta and we see in extreme close-up how the entire cooking process is reversed in reverse, until we end up with the essence of the pasta itself: Soubry. The spot is used on TVC, OLV and on social.

Albert Heijn & Happiness Vlamsteren voor de Warmste Week
Albert Heijn & Happiness Vlamsteren voor de Warmste Week

Happiness & Albert Heijn maken onzichtbare ziektes zichtbaar

Happiness wins 3x Eurobest Grand Prix 2025
Happiness wins 3x Eurobest Grand Prix 2025

Europe's finest creative competition put Happiness work for Burger King not once, not twice but 3 times on a stage with a Grand Prix for Burger to King. Next to another Gold, 2 Silver & 2 Bronze. Happiness becomes the Best Belgian Agency at Eurobest

DAT BIKE'S CHARGING BILLBOARDS IS CONTAGIOUS IQ'S CAMPAIGN OF THE WEEK
DAT BIKE'S CHARGING BILLBOARDS IS CONTAGIOUS IQ'S CAMPAIGN OF THE WEEK
COLUMN | THE PARADOX OF CHRISTMAS
COLUMN | THE PARADOX OF CHRISTMAS

Read all about Christmas paradox trends in our latest Marketing Tribune column by Daan.

"MARKTPLAATS INVESTS IN GREAT CREATIVITY, CHOOSES A SHARP INSIGHT, IS CONSISTENT AND TOUCHES THE TARGET GROUP'S HEART."
"MARKTPLAATS INVESTS IN GREAT CREATIVITY, CHOOSES A SHARP INSIGHT, IS CONSISTENT AND TOUCHES THE TARGET GROUP'S HEART."

Lovely words on our holiday campaign for Marktplaats in 'Campagnepraat' - the ad review series by Adformatie.

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