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What is the secret to a good plate of pasta? Well, if you ask Happiness and Soubry: the pasta itself. Because the best pasta starts with the best pasta. And that's exactly what their latest spot is all about. To give this message power, they turn back time. For example, the film starts on a finished plate of pasta and we see in extreme close-up how the entire cooking process is reversed in reverse, until we end up with the essence of the pasta itself: Soubry. The spot is used on TVC, OLV and on social.
