HAPPINESS ON FIRE FOR BURGER KING

Burger Brands decided to entrust Burger King to Happiness after an in-depth strategic and creative exercise. Happiness will be responsible for this budget from July 1 and will take over from Buzzman.

Dirk Lammens, head of marketing at Burger Brands: “We have come a long way since Burger King arrived in Belgium eight years ago. To further secure our place on the throne, the right strategic choices and strong creativity will make the difference for our brand. Hence our choice. We know the Happiness team and have confidence in its ability to deliver innovative work."

Happiness and the Burger Brands group have been working together since 2016.

Karen Corrigan, CEO of Happiness Anywhere: “We are very happy and proud to work for Burger King. There is no greater challenge than building an international brand with such an incredibly rich communications heritage at a local level."

The first Burger King campaigns from Happiness will be shown in September.