OVK - TO KIDS THE ROAD LOOKS DIFFERENT

You know those little creature that are always a-running and a-skipping about? They only see what is fun to watch and spend ¾ of their time acting out daydreams. Yes, we’re talking about children. When school’s out there’s plenty of them in the streets. So drivers need to be extra careful. Driving too fast has made too many young victims as it is.

OVK is a national non-profit organisation that brings together parents of child road victims.
With this campaign for OVK we sought to sensibilize parents, teachers and drivers to watch out and drive carefully. Because children at play have their own way of looking at the road.