“No news”, from Verisure and Happiness


For this campaign, Verisure launched a series of eye-catching videos. They looked just like an excerpt from a news broadcast on burglaries, fires or emergencies. The twist: each time, there was nothing to report. Nothing at all. What exactly was stolen? Nothing. How was the woman doing who became unwell? She was doing fine. And so on.

The message that followed each time: 'No drama here, thanks to Verisure'.

The campaign was developed by Happiness and is part of the brand platform 'So much more than an alarm', for which the agency previously delivered the empty newspaper ads and the 'pause the drama' TV spots.

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