Lexus ART IS MOTION

Lexus launches the IS 300h, making Lexus the first brand ever to offer only hybrid cars.
Still, Lexus cars are not too well known, making this launch the perfect opportunity to change that.

So we launched Lexus ART IS MOTION.

In a world’s first experiment, a hybrid car will be creating an auto-generative portrait of its driver using specially developed artistic software measuring his driving style and converting this into “digital brush strokes”.